by rich maze lopez

Fresh off of opening, and closing, its doors in celebration of the NBA's All-Star weekend in Toronto, Jordan Brand's 306 Yonge location will reopen this Summer as a permanent Jordan Brand retail location. Initially, the retail space was billed as a pop-up shop created to coincide with the All-Star festivities but now, Jordan Brand, in partnership with Foot Locker, officially announced that not only will the location reopen on a permanent basis this Summer, the shop will also be expanded and offer new customer experiences.

Jordan Brand has not announced an official grand opening date. Stay tuned for more info.