by Brendan Dunne
Today, Under Armour officially announced its endorsement deal with Dwayne "The Rock" Johnson, promising footwear, apparel and accessories to come from the collaboration.
There's no imagery or details yet on what to expect from the forthcoming The Rock sneakers, but one of the photos accompanying the press release has what appears to be the co-branded Rock x UA duffel bag that the brand says is launching in the coming weeks. There's also a Rock x UA backpack on the way.
In addition to apparel and footwear, this partnership will play out via Under Armour's fitness apps.
Johnson expressed his excitement for the signing via a written statement.
"We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business," he said. "Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness."