by Brendan Dunne
The memoir of Nike co-founder and chairman Phil Knight, titled Shoe Dog, will release on April 26, 2016, according to ESPN's Darren Rovell.
News of Knight's memoir first broke in October, 2015, when CNBC reported that publisher Simon & Schuster Inc. would be putting out the book.
The book is said to focus mostly on Nike's early years. A blurb on Simon & Schuster's website promises that it will detail Knight's "formative relationships with his first partners and employees." The publisher's full teaser text reads:
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything
According to Simon & Schuster's website, Knight's memoir will retail for $29 in hardcover form and come in at 384 pages.