by Brendan Dunne
Today, Nike announced a partnership with the city of Portland for a bikeshare program called BIKETOWN that will put 1,000 bikes on the streets of the city. As is usually the case with the Swoosh, the visuals don't disappoint – the bikes are made to look like vintage sneaker boxes.
They come in the sportswear company's signature orange and feature a few of its memorable marks, with Swooshes and "Just Do It" hits appearing.
The Nike box design referenced by these bikes appears below.
Read more on the Nike x Portland BIKETOWN initiative, which launches in July, here.