by Brendan Dunne
How has Carmelo Anthony not enlisted his wife, TV personality LaLa Anthony, to help him sell sneakers more often?
Today, LaLa posted the above photo on Instagram of her donning her husband's most recent signature shoes, the Jordan Melo M12s, along with the caption that the they are "in stores NOW!!!"
One has to wonder if LaLa got paid for the spot or if she's just doing this to support her partner – surely the three exclamation marks in her caption suggest that she's genuinely excited about the shoe.
Only time will tell if this thirst trap of an Instagram post can help turn the Jordan Melo M12 into the best selling Carmelo Anthony shoe of all time.