Purple Supreme Nike SB Juicy J
Images by Liz Barclay

by Brendan Dunne

No sneaker store can claim the same pedigree of Nike SB collaborations as Supreme, the legendary New York skateshop that's been cranking out hits since its Swoosh debut on the Dunk Low in 2002.

Such is the shop's clout that it actually designed its own silhouette back in 2010, the Supreme x Nike SB '94. Four colorways of the sneaker released in November, 2010, with two more following a year later. But, the shop actually left one colorway on the cutting room floor.

There's a purple Supreme x Nike SB '94, shown here, that never released. The shoe uses the same colorblocking as the first round of pairs from 2010 and features purple Foamposite, suede and leather on its upper.

According to the owner of this rare Nike SB sample, @hubcitysoles, the purple colorway was originally intended as a collaboration with Memphis rapper Juicy J. That's not a stretch since Supreme did team up with Three 6 Mafia in 2012, but Sole Collector wasn't able to independently verify the connection.