by Zac Dubasik

A new crowdfunded sneaker is claiming to give wearers the experience of walking on the moon thanks to an innovative cushioning concept: magnets.

The 20:16 MoonWalker sneaker works like this – embedded in the shoe’s midsole are two layers of N45 magnets. They’ve been aligned with their north poles facing each other, to create a repelling effect. Its creators are calling the sensation it produces “indescribable,” claiming that it will let wearers “rediscover the joy of walking.” They again, they are also claiming the design to be “urban” and “sleek,” so proceed with caution.

But wait, there’s more. Magnetic cushioning isn’t the only innovation this shoe is bringing to the table. Thanks to the incorporation of E Ink in the V2 version of the sneaker, social media integration will be available right at your finger…um, feet. A mobile app will allow wearers to customize a feed which is displayed on the sides of the sole.

At this point, you’re probably wondering how much a pair of sneakers will set you back. Well, there’s good news and there’s bad news. That good news is that you can claim a pair of V2s for roughly half the price of a pair of retro Air Jordans: $89. The catch is that being a crowdfunded project, only a limited amount are available, you may not ever get them, and they may not work even if you do. Then again, if these catch on and become the next hyped sneaker, $89 could be a hell of an investment on the resale market.

images via 20:16 MoonWalker