by Brendan Dunne
Given the massive amount of money adidas is said to have paid James Harden for his endorsement deal with the sportswear brand, you can bet he'll be appearing in plenty of campaigns donning their gear.
Leading those campaigns is this, Harden's first commercial with the brand, which is part of their Creators Never Follow series. The video features candid clips from Harden's social media channels, him putting in work on the court and images from the hilarious Taiwanese Animators video about his sneaker deal.
There's even an appearance of Harden from a while back wearing what appears to be a pair of Nike Tech Fleece shorts at the :45 mark.
Harden expressed his excitement over the spot via a press release.
"I’m really excited about my first commercial campaign with adidas and I love that this spot is true to who I am, my style of play, and represents how we’re going to disrupt the game," said Harden. “My story is about being your own person — from how you dress to how you carry yourself. It's simple; you've got to be true and genuine at all times."
