by Brendan Dunne
Pharrell Williams' level of influence at adidas means that he's able to put together projects beyond his personal ones.
There are these versions of the adidas Stan Smith for his Billionaire Boys Club label, for example. The sneakers resurrect the diamonds and dollars print from the BBC line, using it here in conjunction with pony hair uppers and BBC logos on the tongues and heels.
Pharrell's footwear before he was officially signed to adidas riffed on the Stan Smith, so it's fitting that his imprint finally link up for a proper collab on the silhouette.
Watch for these BBC x adidas Stan Smith sneakers to launch at stores like Sneakersnstuff a week from today.
BBC x Pharrell x adidas Consortium Stan Smith Pony Hair "Black"
BBC x Pharrell x adidas Consortium Stan Smith Pony Hair "White"