Image via Action Bronson's Instagram

by Rajah Allarey

Last week, Action Bronson made headlines in the sneaker world when he was gifted a pair of the Eminem x Carhartt x Air Jordan IV Retro. Now, Bronson is back in sneaker headlines once again because of a completely unexpected tweet.

Earlier today, Bronson took to Twitter and tweeted, "Steph Curry gonna fuck around and make me buy an Under Armour shoe." Under Armour replied in kind and offered to lace Bronson with a pair while promoting the latest Curry Two colorway, "Providence Road." Bronson's reply? "ENDORSEMENT DEAL." With those two words, Bronson probably shocked UA corporate just as much as it shocked many in the sneaker community. Bronson's love for New Balance is well known having adorned his body with the brand's NB logo. More recently, Bronson went on Instagram and declared the adidas Ultra Boost as being "THE GREATEST SHOE EVER MADE."

It'll be interesting to see if anything comes of this, but if does, it has the potential to be one of the more entertaining endorsement deals in the history of sneakers. Would y'all cop an Action Bronson x Under Armour signature shoe?