by Brendan Dunne
The NIKEiD Bespoke studio is a place that most footwear enthusiasts only dream about – the majority will never have the guts to fork over the large sum of cash required for a custom sneaker session.
The program disappeared for a while, resurfacing this year with the introduction of the Air Max 1 as a customizable model (Alongside the staple Nike Air Force 1 Lows and Highs). And it's not just available at the NikeLab 21 Mercer spot in New York – these images show off what sort of things can be created now at NikeLab 1948 London's Bespoke studio.
There are components in every color of the rainbow, flag patches and all sorts of other accouterments to make sure people designing in the space the get most bang for their buck.