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About 1 in 8 U.S. women develop breast cancer during their lifetime, meaning we're all affected one way or another. The good news is that the number of cases is on the decline, and breast cancer related deaths have dropped by more than 30% over the last 20 years.
Part of the reason so much progress has been made in the search for a cure is awareness, providing women with the tools for early detection and rallying everyone else to support their fighter(s) in their families. Breast Cancer Awareness Month is officially observed during October, with organizations from around the world particpating. Typically, support is shown by wearing pink, a tradition that began when the Susan G. Komen Foundation gave pink visors to participants in its Race for a Cure in 1990.
This tradition has also crossed over into the world of sneakers, as companies often release pink shoes in October to coincide with the movement. Nike was brought on as the Kay Yow Cancer Fund’s second founding partner in 2008. Each year, the sportswear brand hosts several charitable Kay Yow events and offers a special range of footwear and apparel to help bring awareness to the fight against breast cancer.
Between releases, sneakerheads (and non-sneakerheads) hop on NIKEiD to customize their own pink-based Breast Cancer Awarness sneakers. And while they don't officially bear the Kay Yow ribbon, the message is the same — find a cure. Here's some of the best "Think Pink" NIKEiD designs on Instagram right now.
KD 7
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Designer: sickwiththekicks
Kobe 9 EM
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Designer: bobby3tam
Kyrie 1
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Designer: rheinverayo
Kobe 9 EM
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Designer: johnnyoverpower
Air Huarache
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Designer: jetlifequez
LeBron 12
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Designer: scottfresh_
Kobe 9 EM
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Designer: malo19013
Free
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Designer: the.hoodie.god
LeBron 11
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Designer: qh_inc
Kobe 8
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Designer: marcus_aureliuz
Kyrie 1
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Designer: mutsu6
KD 7
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Designer: _shoezilla
LeBron 11
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Designer: austinorlando
Air Max 2014
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Designer: lanaejones
Dunk Low
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Designer: jmvf88
Kyrie 1
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Designer: jamsfan
Kobe 9 Elite Low
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Designer: zadehkicks
Kobe 8
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Designer: swaggyyoung824
KD 7
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Designer: picasso_han
LeBron 11
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Designer: mikebrolic
Air Max 90
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Designer: jenni.herz
Kobe 8
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Designer: diego_donn
LeBron 12
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KD 7
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Designer: kicks_n_games2
Kobe 10
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Designer: maallymall
Kyrie 1
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LeBron 10
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Kyrie 1
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Kobe 9 Elite Low
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Designer: _shoezilla
KD 4
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LeBron 11
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Air Max Lunar90
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Kobe 10
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Designer: kicks_n_games2
Roshe Run
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Designer: stan2smoove
Air Force 1 High
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Air Max 1
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Designer: loveat1stsole
Kobe 9 EM
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Designer: watchthefootwork
LeBron 10
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Air Huarache
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KD 7
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Kyrie 1
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Dunk High
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Kyrie 1
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Air Huarache
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Designer: kamiya_h
LeBron 11
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Designer: smithboyz4life
KD 4
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Designer: solesnj
Kobe 9 Elite Low
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LeBron 12
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Designer: kicks_n_games2
Air Force 1 High
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Designer: gb_the_time_traveler
Kobe 9 Elite Low
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Designer: maallymall
