by Brendan Dunne
While the general public won't get to fully experience Jordan Brand's 32 South State store in Chicago until this weekend, the brand has put up a preview to give people an idea of what to expect.
Yes there are going to be all sorts of previously sold out Jordans available, but this look extends beyond just the stock to show off the space's design. There's art by Chicago native Hebru Brantley, an area for product customization, a Jumpman-branded basketball court, and more.
Watch the video above for a sneak peek at the spot, where people are already lining up in anticipation of this weekend's opening, and stay tuned for updates on the festivities.
UPDATE 10/24: A detailed look inside 32 South State to coincide with today's grand opening.
In partnership with Footaction, the store operates as a pinnacle retail experience that celebrates the performance, style and soul of Jordan Brand.
Directly above 32 South State is Station 23, which aims to serve elite local high school athletes. Station 23 houses a training lab, which with Michael Jordan’s own commitment to training in mind, incorporates workout sessions by Chicago area trainers. It also features digital training stations, a basketball court and strength and conditioning facility.
Additionally, Station 23 is home to a customization booth, which allows fans to personalize Jordan Brand apparel and footwear. On-site machines provide custom vinyl appliqué and direct garment image printing.
See more at 32southstate.com.