As the age of the "influencer" continues, celebrity and athlete co-signs are more important than ever. Sure, moms may be impacting the sneaker industry more than any single endorser, but "cool factor" is the subject of a rather interesting battle between Nike, adidas and Under Armour at the moment. And as the brands continue to battle for the biggest names in sports and entertainment, it appears that endorsements are only on the up and up.
Looking 5 years into the future, Champs Sports recently put together a list of the brands, athletes and celebrity endorsers that will still be dominating sneaker culture. Head over to The Drop for the full rundown.