Robert Kraft Attends Nike Sneaker Release

by Brandon Richard

Fresh off a victory in the season opener, New England Patriots owner Robert Kraft is celebrating Super Bowl number 4 and the release of his second sneaker collaboration with Nike.

Say what you want about Kraft, but it's not often that billionaires "slum" it with regular folks at sneaker events. But there he was, taking part in the "Patriots" Lunar Force 1 launch at Nike Boston on Thursday and the Patriots Pro Shop yesterday. Kraft chatted with customers waiting in line, posed for photos and signed pairs of the new shoe. He also announced that Nike is already working on next year's Patriots sneaker, so there's something to look forward to for Pats fans.

Unfortunately, the videos aren't embeddable, but can be watched through the links tweeted below.