by Rajah Allarey
"See these ice cubes, see these Ice Creams?"
We see them, P. Last night on Instagram, Pharrell had the sneaker world buzzing when he posted a pair of Billionaire Boys Club/ICECREAM x adidas Stan Smiths. Long time Pharrell fans will remember the Reebok Ice Creams which debuted back in 2003 with considerable hype. The shoe, which looked like the Stan Smith, were housed in unique boxes made to appear like ice cream cartons and featured themed, all-over print graphics. The print above, "Diamonds and Dollars," was one of the originals and arguably the most coveted of all the models.
Other than P captioning the photo with "@bbcicecream x @adidasoriginals," no further information was shared. These could very well be just a one-off for Pharrell. But let's hope that this collab does see a retail release at some point.