The Air Jordan 10 OVO http://t.co/g3pxQGcgrg pic.twitter.com/3aDi1nztAU
— Nike.com (@nikestore) September 12, 2015by Brandon Richard
Without an announcement ahead of time, Nikestore released the "OVO" Air Jordan 10 this afternoon.
At approximately 12:00 p.m. EST, a tweet was sent out from the brand's Twitter account with a link to the purchase page. The shoe also went live on the Nike SNKRS app. While most hopeful buyers were left with "Out of Stock" messages, many were able to get through. Most important, the strategy helped a few "normal" customers secure pairs ahead of bot-using resellers.
And because there's no fun in celebrating the joy of people who were able to get through, we rounded up the struggle from the massive Twitter reaction below.
— SoleCollector.com (@SoleCollector) September 12, 2015
@nikestore pic.twitter.com/1MDQDwWENW
— Nate hollis (@FuCkuBIGBoI89) September 12, 2015
@nikestore Mood waiting for them 10's to get in my cart pic.twitter.com/ZSrRKnmT4q
— TheRealJowell (@joweldah94) September 12, 2015
when you really want the OVO X's, come onnnnnn @nikestore pic.twitter.com/TMUo915z7m
— the other one (@imfromraleigh) September 12, 2015
.@nikestore why yall treating us like this??? pic.twitter.com/IPwi7RgJLt
— B (@SirBryanMichael) September 12, 2015
@Drake @nikestore I listened to nothing was the same while trying to get these and still no luck #utterdefeat pic.twitter.com/Iu6vrAfQm3
— Trey Hollinger (@Trizzzy__Trey) September 12, 2015
Drake looking at TL when Nike dropped the OVO 10s unexpectedly like.. pic.twitter.com/N2kOb8Uye9
— Delly Ralph (@PoundSignDead) September 12, 2015
@nikestore clicked on the link immediately thinking, "Thank you based Nike." and then... pic.twitter.com/hrjLkvSMgc
— ? (@billycrossover) September 12, 2015
