adidas Fired a Shot at Under Armour Over Andy Murray's Sneakers

by Brandon Richard

In his opening round U.S. Open matchup tonight, Andy Murray got by Aussie Nick Kyrgios in 4 sets. He did so wearing adidas Barricade 8 sneakers, which is interesting considering he signed a multi-year endorsement deal with Under Armour last December.

According to ESPN's Darren Rovell, Murray was given permission to wear the sneakers by his previous endorser while Under Armour fine-tunes a proper hard court for the former US Open champion.

Andy Murray wearing adidas shoes for US Open, as he has been since last month. UA developing hard court shoe w/him.

— Darren Rovell (@darrenrovell) September 1, 2015

Following Murray's victory, Under Armour shared a celebratory graphic on Twitter, making sure to use an above-the-waist photo.

Just the beginning. @Andy_Murray advances to Round 2 in #NYC. pic.twitter.com/VtWhgCn0tC

— Under Armour (@UnderArmour) September 2, 2015

But that's when things heated up. Aware that the tennis star competed in one of its sneakers, adidas fired a quick shot at the rival brand.

You can choose armour, or you can choose a weapon. #ImpactTheGame pic.twitter.com/9rXFn5SpA7

— adidas tennis (@adidastennis) September 2, 2015

Murray has been wearing adidas sneakers since August, after making his Wimbledon run in Under Armour. A mid-tournament change seems unlikely, so we may not see him wearing Under Armour on hard courts until next season.