by Brendan Dunne
Just because Nike is the official outfitter of the NFL doesn't mean rival adidas is going to tone down its presence in the league.
Today, the German sportswear brand announced its signing of reigning MVP and Greenbay Packers quarterback Aaron Rodgers. Rodgers, a former Nike athlete, will wear adidas cleats this season and collaborate with the brand on footwear, apparel, and equipment. He will also appear in marketing campaigns for adidas and at international football events with the brand.
In the press release announcing the signing, adidas president Mark King boasted about nabbing Rodgers from Nike.
“Football is the pinnacle of sports culture in U.S. and the league MVP joining adidas is monumental for our brand,” King is quoted as saying. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”