by Brandon Richard
Rolled out to mostly positive reviews, Nike's new online drawing system is creating a fairer platform for purchasing highly coveted sneakers in light of the controversy involving add-to-cart bots. Apparently pleased with its success, the system is slowly being integrated into NikeLab retail locations.
NYC-based 21 Mercer announced that it will pilot Nike's drawing sytem for the fragment x NikeLab Roshe Cortez and Roshe LD-1000 releases. A link will be tweeted from the @NikeLab Twitter account at 1:00 p.m. EST tomorrow, with a 30-minute window to enter. Winners will reserve a pair for in-store pickup. Online NikeLab releases will remain the same for the time being.
We will tweet a link to the drawing. It will stay open for 30 minutes. Enter for a chance to reserve your pair & pick up in-store. #NikeLab— NIKELAB (@NikeLab) July 15, 2015