by Brendan Dunne
Nike's "What The" series of mash-up sneakers has been the source of some of the most visually striking designs of the past few years.
Can you remember your reaction the first time you saw all those different themes shoved onto one Nike SB Dunk? Or when the LeBron line managed to do the same? Capturing some of those visceral reactions is this amusing video, which focuses on the new "What The" Nike Air Max 95.
The video isn't in English for the most part, but the emotional reactions that the shoe elicits in the subjects can be understood by anyone who has had the thrill of unboxing a pair they've never seen before.