by Brendan Dunne
Concepts NYC has quickly become one of New York's must-see sneaker destinations thanks to its rotating, themed build-outs.
The shop got another makeover in preparation for this weekend's launch of the Concepts x Nike SB "Grail" collection, an ambitious three sneaker set. The hidden temple-like facade hides an inside featuring mounds of treasure, stained glass, and all sorts of other details that play up the theme.
Enjoy these images of the space courtesy of Complex Sneakers and watch for the whole set to release on July 25.