by Brandon Richard

Taking its promotional efforts on the road, Jordan Brand just made a trip to Las Vegas' The Linq hotel and casino, where they're staging an event for the launch of the Jordan Super.Fly 4.

The brand arrived in style, pulling up in a hard-to-miss elephant print Jumpman truck. While the reason for the truck's appearance wasn't immediately made clear, a rocket setup with a message from Marvin the Martian for Blake Griffin indicates a launch event for the latest shoe in the Super.Fly series.