by Brendan Dunne

It seems that sneaker YouTube reviewer/Internet enigma Brad Hall is looking to monetize his brand.

After firing off a string of the most thorough breakdowns of current sneaker releases that the world has ever seen, he's now opened up his own Big Cartel web shop where he's hawking a couple of Hall-approved items.

That's not to say that Hall is slowing down with his content creation. Accompanying the announcement about the Brad Hall store is a new video review where he tries out the adidas Yeezy 350 Boost, a sneaker that he manages to do justice with his pin-rolled khaki look.