via Forbes

by Brendan Dunne

It seems that Under Armour wants to expand beyond its pure performance image with an upcoming line of lifestyle sneakers.

Part of the plan for the line of Under Armour lifestyle sneakers was laid out in a note sent by investment firm Sterne Agee. In the note, an "influential west coast retailer" is mentioned as being positive about the upcoming lifestyle product coming from Under Armour. The note also mentions that this more fashion-oriented product will only be available at three retailers in Los Angeles.

This won't be Under Armour's first foray into lifestyle sneakers. Previously the brand had footwear like the Under Armour UA Gold, a chukka-like silhouette from 2013.