by Brendan Dunne
Nike and the NBA announced a new eight-year deal today that makes the Oregon-based sportswear giant the official on-court apparel provider for the league, starting with the 2017-2018 season.
“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver via written statement. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”
Nike's jersey rights allow it to manufacture Swingman jerseys, authentics, warm-ups, and shooting shirts.
adidas is the current on-court sponsor for NBA jerseys, but news broke in March that it would be backing down from renewing its current deal with the league.
Nike will also outfit the WNBA and the NBA D-League.