There's Already a Problem with Nike's Online Sneaker Raffle System

Will buying sneakers ever be fair again?

by Brandon Richard

Today, Nike Chicago became the first location to put Nike's new online raffle system to use. At approximately 7:00 p.m. EST, the @NikeChicago Twitter feed announced drawings for the "Cigar & Champagne" Air Jordan 7s and "What The" Nike KD 7. Users were directed to a landing page through a link with a 30-minute window to enter.

For the most part, things went smoothly. Hopefuls were quickly sent an e-mail either confirming or denying reservation for Saturday's big releases. A few expressed disappointment about their unsuccessful entries, but there will always be more losers than winners in any raffle.

However, there's another part of the raffle fallout causing legitimate concern — several people from out of state were able to confirm reservations.

Nike Chicago Launches Online Raffle System But Out of Towners Are Winning (1)

Nike Chicago Launches Online Raffle System But Out of Towners Are Winning (2)

Nike Chicago Launches Online Raffle System But Out of Towners Are Winning (3)

Nike Chicago Launches Online Raffle System But Out of Towners Are Winning (4)

While there may be winners out there willing to make a road trip, the reality is that almost none of them will. That will leave unclaimed pairs for another customer to purchase, but what about in-state residents losing out on a reservation opportunity because of trolls? As of now, being in-state isn't a requirement, and maybe it won't become big enough of a problem for Nike to address, but there are some disappointed Chicagoans on Twitter today.