by Brandon Richard

Despite his best effort, LeBron James couldn't lead the Cleveland Cavaliers to an NBA title this season. James expressed disappointment about the loss in a video shared by Bleacher Report yesterday, but said that he hopes that he still made Cleveland proud.

He definitely made his team at Nike proud, evident by the ad placed in today's Cleveland Plain Dealer. Playing on James' motto of "Earned, Not Given," the ad explains why every great story doesn't have a Hollywood ending.

Nike's Message to LeBron James in Defeat