by Brendan Dunne
The New Balance 998 will go live on June 8 and will retail from $200 to $210. The sneaker will feature 16 different areas that can be customized with materials like mesh, suede, and reflective textile. What's more, New Balance will be adding choices like herringbone textile, nubuck and Horween leather later on.
The arrival of the NB998 will coincide with a rebranding of the custom platform, which will be called NB1 going forward.
One particularly exciting aspect of the custom 998 is that this will be the first time the silhouette will be available in women's sizes.