Kevin Hart's New Balance 998 Custom Is No Joke

Hard work pays off.

by Brandon Richard

Being the hardest working and most successful comedian in the world has its perks — as it should. Each weekend, we recap the best sneakers worn by celebrities, but it isn't often we see anybody stunt in a pair of New Balances. However, Kevin Hart makes his own rules, and that includes taking advantage of the latest update to New Balance's customization platform.

Earlier today, Hart showed off his latest pickup — the New Balance 998 in a cream, red, black and grey colorway with "Hustle Hart" embroidered on the heels. Along with the photo, Hart said we'll see his custom tag on the back of a sneaker for real. Is he planning on having a signature sneaker? Should a brand break the mold and link up with the most visible entertainer in the business?

Read more on New Balance 998 customs here.

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