What Would it Take for Nike to Lose Its Global Dominance?

How it could happen.

Mark Parker Nike
via YouTube

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Mark Parker Nike

by Brendan Dunne

It's no secret that Nike Inc. is in control of the sneaker world – it's got 62 percent of the sneaker market in the U.S., compared to just 5 percent for the next competitor in line.

Is there anything that could chip away at Nike's dominance though? Morgan Stanley, a massive name in financial services and investing, thinks so. In a new report, they broke down a couple of things that could threaten Nike and have its competitors grabbing a little more share. The report mentions future growth of Under Armour, a decline in sportswear worn as fashion, and poor results in the unstable Chinese market as things that the Swoosh has to look out for.

Read more at Business Insider about these possible future weaknesses for Nike.