Concepts Collaborates With an Unexpected Sneaker Brand

A retro runner you've probably never heard of.

Images via Concepts

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by Brendan Dunne

Boston-based sneaker store Concepts has never been scared to get out of its comfort zone by collaborating with brands and silhouettes that other shops might be afraid to.

The latest example of that is the upcoming Concepts x Karhu project that focuses on the Aria 95, a model from the Finnish brand's back catalog. The sneaker's colorful suede upper is inspired by the design of the Helsinki train station, from the green suede referencing its copper roof to the blue that ties to the skies overhead.

The Concepts x Karhu Aria '95 will release on Saturday, June 20 both in-store and online via Concepts.

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