by Brandon Richard

After successful Pro Model and Metro Attitude collaborations, adidas Originals and Big Sean are ready to unveil an all-new project.

Over the weekend, Sean teased a ZX Flux, posting a scenic photo on Instagram with the hashtag #imaginedby, which is a new inititiatve from adidas. As part of the new program, Big Sean travelled to his hometown of Detroit to build a recording studio at his alma mater Cass Technical High School.

The #ImaginedBy initiative plays off of the almost limitless design options of the ZX Flux sneaker via the #MiZXFlux mobile app. Look for more activations, like the one Big Sean did at Cass Technical, throughout 2015.


One man can change Detroit! Got something big coming #imaginedby me and @adidasOriginals #ZXFlux

A photo posted by BIGSEAN (@bigsean) on