BAIT Teams Up With G.I. Joe for New Balance Collab

Paying tribute to Roadblock.

Images via New Balance

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by Brendan Dunne

BAIT is keeping its busy collaboration pace up with the New Balance 710 "Roadblock," which was created in conjunction with G.I. Joe.

Fans of the show should get the theme on the sneaker by now, but for everyone else: Roadblock is the heavy weapons expert on the G.I. Joe squad. The New Balance 710 was selected as it's one of the more boot-like models in NB's lifestyle range, which makes sense given the military background here. Materials include laser-etched digital camo, d-ring lacing, and ballistic nylon.

The BAIT x G.I. Joe x New Balance 710 "Roadblock" will release on Saturday, June 20 for $120 exclusively at BAIT chapter stores and via BAIT online.

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