by Brendan Dunne
The timing of the promotion has earned Nike plenty of criticism on Twitter, where people are calling out the brand's support of police in light of recent high-profile killings of unarmed black men by police in the U.S. Activist DeRay Mckesson, who has been an important social media voice during recent protests in Ferguson and Baltimore, was one of the first to express anger over the sale.
UPDATE 5/14: Nike has issued the following statement in response to public outcry over its Law Enforcement Day promotion: "Nike has held discount days in its stores for first responders, including law enforcement and the military, since 9/11. Nike has no intention to offend anyone, nor to imply that we are insensitive to the serious and important issues between law enforcement and black communities in America. We care about and support efforts to continue discussions to create positive change and bring equality for everyone in our society."
Great timing Nike & Converse. Jeez. https://t.co/P7Kg5cChgl— Stretch Armstrong (@StretchArmy) May 13, 2015