Watch These Sneakerheads Compete for Free Air Jordans on a Late Night Talk Show (Video)

Though sneaker culture is in the midst a boom period, not everybody understands the obsession. One outsider intrigued by the hobby is new Late Late Show host James Corden, who hit the streets for a Saturday morning Air Jordan release to tackle the issue head-on.

In a segment filmed for a recent episode, Corden stopped by Shiekh Shoes for last month’s ‘Marvin the Martian’ 7 launch. After asking patrons in line a few questions about buying and collecting sneakers, Corden hosted an in-store game shoe to give away a free pair. Watch below.