by Brendan Dunne
Jordan Brand has a couple of different event spaces set up for NBA All-Star 2015 that combine the brand's rich history with an eye on what's next for MJ and co.
The Jordan Brand Pearl Pavillion, located across the street from Madison Square Garden at 407 7th Avenue, is one of these spaces. Open starting today, the Pearl Pavilion features dedications to some of Jordan Brand's current athletes, a Hall of Greatness that amasses artifact's from Jordan's past, a skills training area, and more.
Pearl Pavilion opens its doors to the public today, Feb. 12, from 5 p.m. EST to 10 p.m. EST. In addition, fans can get into the space from Friday, Feb. 13 to Sunday, Feb. 15, beginning at 10 a.m. EST. For other happenings this weekend, see our full breakdown of NYC All-Star sneaker events.