by Brandon Richard
Earlier today, news broke that longtime Nike designer Tinker Hatfield has confirmed the auto-lacing Nike MAG for a release this year. He first tipped us off at a Jordan Brand Flight Lab event during All-Star Weekend last year.
The MAG, which last released in 2011 sans power lacing, will surely be a hot commodity. The question is, at what price?
The 2011 auctions raised $4.7 million with a run of 1,500 pairs — an average of about $3,133 per pair. While retail on the 2015 pairs probably won’t be marked as high, there’s plenty of reason to believe getting your hands on a pair won’t be cheap.
Current pricing trends, production costs, packaging and demand are just a few of the factors that will be worked into the price. Nike is also fully aware of what their product is doing on the aftermarket. Throw in the fact that these will be sought after by sneakerheads, movie buffs and tech geeks, and you’re probably looking at one of the company’s most expensive releases ever.
To address one of many burning questions about this upcoming release, we asked sneakerheads following our @SoleCollector account on Twitter how much they’d be willing to pay for a power lacing-equipped Nike MAG. As expected, the results varied. Read on for some of the responses.
