by Brandon Richard
Moving this bit of news from rumored to confirmed, adidas officially announced a 12-year partnership with the University of Miami today, making the brand the school’s official athletic footwear, apparel and accessory provider through the 2027-2028 season.
“The University of Miami was the first college program to excel as a national brand with championship play on the field, changing the game of college athletics,” said Mark King, adidas Group North America President. “Their unmatched success, national relevance and cultural significance make them a perfect fit for adidas as we continue to significantly invest and grow our business in the U.S. Florida is a key battleground and home to some of the best athletic talent in the country. We’re proud to have Miami as a key pillar of our future business.”
The partnership will begin this September and will include all 18 of the school’s intercollegiate athletics programs.
To celebrate the new partnership, adidas commissioned custom adizero cleats by SolesBySir and Mache Custom Kicks for famous Hurricanes football alums and adidas athletes Jimmy Graham of the New Orleans Saints and Frank Gore of the San Francisco 49ers.
“It is an exciting day for the brand I love and my university,” said Graham, class of 2009. “adidas brings sports and culture together and that is a perfect fit for the U and the city of Miami.”