by Zac Dubasik
A big year for new signature sneaker lines just got bigger. Today, adidas officially announced the D Lillard 1, the first signature model for Trailblazers star Damian Lillard.
“My entire life I’ve dreamed of having my own signature shoe,” said Lillard. “I’ve worked so hard throughout my basketball career and with the support of my family, teammates and fans I’ve been able to get to a point where I’m fortunate enough to achieve that dream. Being in Portland and having such a great, close relationship with everyone at adidas and my fans really makes the shoe representative of who I am on and off the court.”
The shoe’s design was inspired by Damian’s relentless work rate, and love for the game. “We designed every aspect of this shoe to compliment Dame’s play on the court,” said Robbie Fuller, adidas Basketball Design Director.
Benefitting the design process even further was Lillard’s close proximity to adidas’ Portland headquarters, and the ability to talk frequently. “We can bounce ideas off him and really see what he’s interested in and what he wants in his footwear. When it came time to design the D Lillard 1 we were able to deliver a shoe that really speaks to him as a player and person,” explained Fuller.
On the tech side of things, the sneakers come loaded with adiprene+ cushioning and a TECHFIT tongue and inner booty for premium comfort and fit. The low cut was designed for maximum mobility and versatility.
As for the shoes aesthetics, the details are highlighted by Lillard’s logo, which is a “0” created by fusing his “DL” initials. The “0” represents not only Lillard’s jersey number, but the three places he’s called home: Oakland, where he grew up, Ogden, where he attended college at Weber State University and Oregon where he currently resides. Additional details include rap lyrics written by Lillard himself on the insoles, which relate to each specific colorway.
The D Lillard 1 hits adidas.com and Foot Locker on February 6th in three different colorways, which will each retail for $105. And beginning January 31st, you’ll be able to customize you own pair for $125 on miadidas.com.
adidas D Lillard 1 Black/White-Scarlet
adidas D Lillard 1 'Weber State'