by Brandon Richard
Today, adidas and Arizona State University announced an 8-year partnership that makes the company the official athletic footwear, apparel and accessory brand of the Sun Devils through the 2022-23 season. The partnership makes ASU one of adidas’ 12 licensed NCAA programs and includes unique opportunities for accomplishments, milestones and accolades across all sports programs.
“Arizona State’s rich athletic tradition, consistent success and bright future make them a perfect fit for the adidas family,” said Mark King, adidas Group North America President. “Our long-term partnership with the Sun Devils highlights our commitment to U.S. college athletics and our focus on aligning ourselves with championship-level schools, teams and athletes. We are connecting with schools Americans love and will add more key partners like Arizona State to our roster as we continue to grow in college sports.”
“adidas has shown a sincere commitment and level of investment in Sun Devil Athletics that is commensurate with the hard work and championship-caliber performances that are displayed by our student-athletes, coaches, and sports programs. We not only made a decision that was advantageous for Sun Devil Athletics financially, but a partnership decision that will undoubtedly advance our brand based on the innovation of the company and commitments that adidas has outlined,” said Ray Anderson, Vice President of Arizona State University Athletics.
Sun Devil Athletics will have input on the design and branding strategies for uniforms, apparel and released products. Adidas will also offer inter programs to ASU students studying law, business, public programs, journalism and various undergraduate programs.
Arizona State was previously outfitted by adidas prior to the 2005-06 season.