by Brendan Dunne
The adidas ZX Flux is finally available for full photo customization here in the U.S.
If you've had a chance to toy with the app - which lets you upload any photo, apply it to a pair, and then purchase them - then you know just how powerful it is in terms of DIY sneaker design. Supporting that was last week's adidas Originals event in NYC, which placed a host of community designs on display for viewing purposes. Also in the building was a massive recreation of the shoe with rotating designs projected on, and a live test of the app featuring different photo prints cycled onto the sneakers in real time. See images from the space below and check it out at at 138 Wooster Street, New York, NY. from now till Sunday November 23, from 10 a.m. – 8 p.m.