words // Steve Jaconetta

truth and Vans team up for the first time ever, with the goal to create the first tobacco-free generation.

For this special project, truth picked Austin-based graphic designer and skateboarder, Brett Stiles to create custom graphics based on truth fact #240: 'Big Tobacco’s products kill 113 people from secondhand smoke every day.' The end result is this 'Smokescreen' edition of the Authentic silhouette. Featuring a uniquely patterned 'Smokescreen' design on the upper, designed by Stiles. A black canvas toe and tongue, along with a classic white vulcanized sole and gum rubber bottom finish this pair off. A matching shirt and socks will also be available, for those looking for a complete hook-up.

uniquely patterned upper titled “Smokescreen” print - See more at: http://www.vans.com/shop/vans-truth-authentic-black#sthash.khEQXIHT.dpuf
uniquely patterned upper titled “Smokescreen” print - See more at: http://www.vans.com/shop/vans-truth-authentic-black#sthash.khEQXIHT.dpuf
uniquely patterned upper titled “Smokescreen” print - See more at: http://www.vans.com/shop/vans-truth-authentic-black#sthash.khEQXIHT.dpuf

The truth x Vans Authentic is available now at the Top 50 Vans retailers nationwide as well as online at vans.com in limited quantities.

Steve Jaconetta is the Release Dates & Archive Editor of Sole Collector and you can follow him on Twitter here.