words // Steve Jaconetta
To coincide with the upcoming 3-D stop-motion film, The Boxtrolls, Nike is has teamed up with Laika on a limited-edition Roshe Run.
Known as the 'Trollstrikes' edition, this Nike Roshe Run was designed by Tinker Hatfield. They feature a distressed leather upper with burlap overlays, iridescent sewer-green heel panels, cobblestone-printed midsole, distressed leather Swoosh on the sides and a waffle-patterned outsole. Other details include: a twine heel loop, cardboard tongue labels, cheese-print sockliners, dual twine laces and steampunk lace locks.
“We tried to capture a little bit of the dark and dingy world that the Boxtrolls live in but, just like in our own world, it’s the inhabitants that bring life and fun to the party," Hatfield says. " I hope we captured that as well.”
Inspired by the film, every detail was considered in the design making this version of the Nike Roshe Run truly original and special. In addition, each pair comes packaged in a custom, laser-cut shoe box featuring gear shapes and the movie tagline 'Dare To Be Square.' Decorative tissue paper inside the box unfolds to be the front page of the 'Cheesebridge Cheesecloth' newspaper, while Boxtroll Bandages (screen-printed Dri-FIT Elite socks) and a custom, screen-printed burlap shoe bag complete the package. All of the materials of the shoe and packaging were inspired by the Boxtroll Cavern and are made from the same Boxtroll-friendly materials found in the film.
Not available at retail destinations, an online auction of both adult and youth limited-edition pairs of the will be available starting Wednesday, September 24 at 12 pm EST and can be accessed at www.NikeTrollstrikesAuction.com. The proceeds will go to Adoption Exchange Association, a nonprofit child welfare organization committed to connecting children who wait in foster care with families looking to adopt.
In addition, fans of the film will have a chance to win a pair of the shoes via a Twitter contest. To enter, submit your original artwork images reflecting the Victorian and steampunk world of The Boxtrolls using the hashtag #theboxtrollsnikeshoecontest to the @TheBoxtrolls handle. The contest begins at 12 am EST on Septebmer 24 and ends at 11:59 pm EST on October 3.
Steve Jaconetta is the Release Dates & Archive Editor of Sole Collector and you can follow him on Twitter here.