words // Zac Dubasik
It may not feature any revolutionary new technology, but that's not the point of the 18th edition to the Zoom Structure line. "Strength and growth come from continuous effort," according to Nike. And they feel that continuous effort has led them to a shoe whos speed and stability have been taken to a new level, while debunking the theory that those two elements work in contrast to each other.
Unsurprisingly, Nike incorporated insights from elite athletes into this new edition of the Zoom Structure, such as silver medalist Galen Rupp.
“The Nike Structure is the only shoe I’ve trained in since I started running, so it feels special to me to have input in the design of the new one,” Rupp said. “I love the Nike Air Zoom Structure 18 because it hugs my foot in the right places, providing the support I need to go the distance. I was really surprised when I picked them up and felt how light they were. It’s like Nike found a way to magically shave a few ounces off, and because of that, I feel like I can run faster in them.”
The shoe's signature feature is its triple-density Dynamic Support system, which utilizes opposing foam wedges to help control pronation. But you'll also find Asymetrical Dynamic Flywire, an engineered mesh upper, and, of course, Zoom Air.
“We designed the Zoom Air collection to be a revolution in speed,” said Rob Dolan, Nike VP and Creative Director, Footwear. “Whether athletes are racing or training, they repeatedly ask for Zoom Air because they love that fast, snappy, responsive ride and the energy return they get from it.”
The Zoom Structure 18 is available now on NIKEiD - a first for the line - where you'll be able to select different widths and sockliners, in addition to the standard options like colors and graphics. Inline colorways will be hitting stores on October 2nd.