words // Brandon Richard

To celebrate the launch of the Air Jordan XX9, Footaction and Jordan Brand came together to transform the 34th Street store in New York City into an interactive Air Jordan exhibit. The space was highlighted by a small half court built into the store, which customers could use to try the new game shoe and receive a printed photograph of them dunking.

Take a look at Footaction’s Air Jordan XX9 launch event below:

Event Recap: Air Jordan XX9 Launch at Flight23 (1)

Event Recap: Air Jordan XX9 Launch at Flight23 (2)

Event Recap: Air Jordan XX9 Launch at Flight23 (3)

Event Recap: Air Jordan XX9 Launch at Flight23 (4)

Event Recap: Air Jordan XX9 Launch at Flight23 (5)

Event Recap: Air Jordan XX9 Launch at Flight23 (6)

Event Recap: Air Jordan XX9 Launch at Flight23 (7)

Event Recap: Air Jordan XX9 Launch at Flight23 (8)

Event Recap: Air Jordan XX9 Launch at Flight23 (10)

Event Recap: Air Jordan XX9 Launch at Flight23 (12)

Event Recap: Air Jordan XX9 Launch at Flight23 (15)

Event Recap: Air Jordan XX9 Launch at Flight23 (16)

Event Recap: Air Jordan XX9 Launch at Flight23 (17)

Event Recap: Air Jordan XX9 Launch at Flight23 (20)

Event Recap: Air Jordan XX9 Launch at Flight23 (21)