words // Steve Jaconetta

The numbers are in and Nike CEO Mark Parker brought in almost $15 million for the fiscal year. But have you ever wondered what his secret to success is?

Its simple really, doodles. You read that right, Mark Parker's secret is his doodles. They help him clarify the brainstorming process. And, increasingly, scientific research backs up that claim. According to Business Insider, doodling can help people stay focused, grasp new concepts, and retain information. A blank page also can serve as an extended playing field for the brain, allowing people to revise and improve on creative thoughts and ideas.

The studies say:

• Doodlers had 29% better recall of a recorded telephone message than a control group when given a surprise memory test.

• Doodles help guide the "default network" of the brain, which allows you to better pay attention.

• For people who have a higher optimal level of stimulation — like those with ADHD — doodling helps them focus.

Doodles help people express emotions that are hard to fit into words.

 

Let us know your thoughts on this research and if you think doodling really can help you succeed or not.