words // Brandon Richard
On this day in 1949, Adi Dassler officially registered global sportswear brand adidas. Though believed by some to be an acronym for All Day I Dream About Sports, the name is actually a portmanteau formed from ‘Adi’ (a nickname for Adolf) and ‘Das’ (from Dassler).
We know how the company got its name, but how did the trademark 3-Stripe design come about? Celebrating its 65th birthday, adidas has launched an archive story, taking us for a stroll down memory lane. The archive explains why the company was originally named ‘addas’ and details Dassler’s process for settling on the 3-Stripes motif.
Check out the caps below and visit adidas-archive.org for more stories.