words // Brandon Richard
Bridging the gap between fashion and sports, adidas teamed up with award-winning Japanese designer Yohji Yamamoto to launch a new third kit and adizero F50 cleat for the defending UEFA Champions League winners, Real Madrid. Star players like James Rodriguez, Gareth Bale, Toni Kroos, Marcelo and Karim Benzema will debut the new looks in this season’s UCL.
The new all-black kit aims to unify the values of Madridismo focused on its two main elements — greatness and determination. Both elements are represented by mythical beasts which originate from Eastern culture and are interlaced on the front of the shirt.
Dragon king symbolizes the greatness, glory and power of the club.
Dragon bird, an animal that is able to relive in the most hostile situations, represents the clubs resistance, determination and agility on its way to the victory.
The kit was produced in black, which happens to be Yamamoto’s favorite colorways. Details include contrasting white accents, a mao type collar, two-color crest and designer signature. Adizero technology ensures unparalleled range of motion, comfort and breathability to maximize performance.
Additionally, adidas has released another limited edition Yamamoto version of the adizero F50 cleat. The new cleat dons a blue and green colorway, with the traditional design placed in the context of Japan’s modern sci-fi culture, creating a spiritual connection between past and future.