words // Brandon Richard
Adding another highlight to what is shaping up to be an all-time year for the 3-Stripes, adidas Originals officially announced a launch date for the long-awaited mi ZX Flux photo app.
Taking sneaker customization to the next level, the app (for iOS and Android) gives users an opportunity to apply images from their smartphone to the versatile ZX Flux.
Once a design is selected, a 360-degree 3D preview will allow users to scale and position their design until it’s just right. You’ll also have the ability to share your design through social networks.
The mi ZX Flux photo app launches in select countries this Friday, August 22 at adidas.com/miZXFLUX. Additional countries to follow.
UPDATE 8/21: Getting you ready for tomorrow's launch, adidas Originals has released a new video introducing you to the men behind mi ZX Flux. The clip features insight from adidas Business Unit Director Torben Schumacher and Global Senior Manager for Direct-to-Consumer Till Jagla.